Product Design and Development

product-design

Maintaining competitive advantage in a tough market demands the highest standards of creativity and business acumen. Hence, our experience in this field spans most areas including outdoor products, electrical goods, personal products, kitchen appliances and toys.

We have the insight to captivate a target audience with product design style and brand value. As such we support this with a full complement of physical and intellectual verification tools. Product design has an international currency, exported all over the world, but the means of production is increasingly located in South East Asia. As a result, we’ve developed techniques for addressing these issues and maintaining accurate communications with client and subcontractor. Our methodology bypasses the traditional blockages and allows for an open exchange of information and the freedom to allow creativity.

Our design and development capability offers seamless progress and total integration of the product development process from consumer surveys through user modelling and brainstorming to styling, engineering and production– adding real value at each stage but at all times keeping the product straightforward.

Design passion

When a life’s ambition to design is combined with a solid understanding of engineering, you get thinking that’s difficult to beat. Britain has long been associated with industrial and technical innovation. It’s a skill that carries with it a responsibility to deliver and it’s one that Renfrew Group relishes.

One of our strongest attributes is our ability to provide high quality, efficiency and reliability on a one to one basis as well as part of a team. Simple and functional designs combined with close attention to detail are distinctive features in our design and engineering work. We always drive complexity out.

Form, function and an understanding of the product and processes are the cornerstones of effective design. Good design is a major competitive tool in the battle for market share, and helps strengthen the brand. At Renfrew Group we use the latest technology for design, visualization, virtual reality, modelling and prototyping to create designs that sell.

From simple sketch to complete product

We are highly flexible and can adapt to suit the working methods, needs and wishes of our clients. We define the assignment, allocate the resources, keep a watchful eye on costs and safeguard quality using established project management tools. No assignment is too large or too small. We can smooth out peaks when the workload is too heavy, we can provide specialist expertise to compliment our clients’ team, and we can undertake complete development assignments from initial concept to finished prototype. In the final analysis it’s our client who decides how they want to use our expertise.

Connecting product design and development to customer

Our aim is to create products which really inspire as well as connect with the customer. Due to this the customer is at the centre of our product development process. In depth understanding of the customer through research delivers the design direction needed to connect. The customer profile we develop informs every aspect of the design for the UI character, the form, colour, sound & feel as well as the appeal of the product.

Designing relationships

We create designs which appeal at first sight, connect emotionally and ultimately build a great relationship between the brand and the customer. Emotional connection means appealing through the senses, by sight, touch and sound as well as through the character of the user interface.

Connecting via culture – research and understanding in depth the different cultural keys that go into make the product attractive to local markets.

Human centred; Our work is about humanizing technology; putting the user at the heart of innovation drives technology towards better products.

Delivering real, usable and commercially valuable innovation is at the core of much of our activity. Therefore, the blend of technologists, designers, electronics developers and manufacturing technicians gives us the highest credibility and capability to deliver complex solutions within simple, appealing designs.

If you’d like to learn more about our product design consultancy and development services then please contact us for information.

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