In an increasingly competitive market landscape, the emphasis on consumer product design has never been more critical. It is the cornerstone that defines not only the functionality but also the user experience and marketability of a product. As a product design consultancy based in the UK, we leverage a comprehensive approach, fusing creativity with technology, to transform your product concepts into market-ready solutions.
Renfrew Group International (RGI) was commissioned to package the new HUD system into a motorcycle helmet and then provide test units and a dozen wearable systems for the CES (Consumer Electronics Show) in January this year. Helmets finished and trimmed in BMW livery were despatched to Digilens for the precision assembly and set-up of their proprietary waveguide optic eyepieces. The commission also included the provision of battery charging stations and laboratory test units for use in Digilens’ labs.
Renfrew Group International(RGi) was approached by Miggo to help develop the style and physical attributes of the Pictar and the way it communicates with the host iPhone. What has resulted is an instantly recognisable retro solution inspired by classic camera design that operates at very low power and yet allows the user to access all the controls and settings necessary for enthusiastic, even professional photography … before they take the picture.
The design timeframe was typically quite short but RGI managed to pack all the necessary design and electronics activities into a programme that resulted in a compact product with a unique communication protocol.
While the digital camera incorporated in each new generation of the iPhone has improved dramatically, what has stayed the same since its introduction is the way consumers hold the device and navigate its features and settings. Pictar offers unprecedented control and gives users the ability to take their iPhone photography to a completely new level and transform the way they use it to take photos and video.
