The New Pictar iPhone Camera Accessory
Renfrew Group International(RGi) was approached by Miggo to help develop the style and physical attributes of the Pictar and the way it communicates with the host iPhone. What has resulted is an instantly recognisable retro solution inspired by classic camera design that operates at very low power and yet allows the user to access all the controls and settings necessary for enthusiastic, even professional photography … before they take the picture.
The design timeframe was typically quite short but RGI managed to pack all the necessary design and electronics activities into a programme that resulted in a compact product with a unique communication protocol.
While the digital camera incorporated in each new generation of the iPhone has improved dramatically, what has stayed the same since its introduction is the way consumers hold the device and navigate its features and settings. Pictar offers unprecedented control and gives users the ability to take their iPhone photography to a completely new level and transform the way they use it to take photos and video.